MiniRoos Review & Market Research

Solucio was engaged by Football Australia to review MiniRoos, the national entry-level football program for children.

The project examined participant retention, program delivery, branding, pricing and the experience of players and families across Member Federations. It also assessed how MiniRoos could better support long-term participation and provide a more consistent national offering.

The methodology included:

• Analysis of more than 6.5 million registration records from 2016 to 2023.
• An online survey with 1,319 completed responses from parents and guardians.
• Consultation with Football Australia, Member Federations and key stakeholders.
• Review of delivery models, pricing, branding and alternative formats.
• Assessment of retention, attrition and participant experience.

The final report identified key drivers of retention and dropout and provided priorities to improve the participant experience, national consistency and long-term engagement in MiniRoos.