Case Study
City of Latrobe
Our team was engaged to develop a Fundraising Subscription and Partnerships Strategy for the new Latrobe Creative Precinct (LCP).
The objective was to provide a sustainable fundraising, subscription and partnerships strategy which meets current and future Council needs, while providing a platform to enhance community engagement and subscription within the region’s performing arts and business event industries.
The methodology for this project involved:
- SponsorMax benchmarking and target setting to determine fair value and a suitable fundraising goal for the Latrobe Creative Precinct.
- Develop a membership, fundraising and partnership program, including an implementation strategy.
- Develop associated written and digital collateral, in collaboration with Council’s graphic designers to roll out the membership, fundraising and partnership programs.
The final outcome was a dynamic strategy to meet current and future Council needs, while providing a platform to enhance community engagement and membership within the Latrobe performing arts and business event industries.
Project Details
Project: Latrobe Creative Precinct Commercial Strategy
Client: Melbourne Royal
Industry: Government
Service: