National Community Impact Study

Solucio was engaged to understand the holistic impact that the swimming industry makes to the Australian community.

The objective of the project was to determine the contribution of swimming to the broader community and clearly articulate the significant health, economic and social benefits to help justify ongoing and additional support for the sport, well into the future.

The methodology for this project involved:

• Primary research with swimming stakeholders and participants from an online survey of 2,108 individuals from within the Australian swimming community.
• Analysis of a wide range of data sources to generate a holistic view of the contribution swimming makes to Australia.
• An extensive range of case studies that promotes the benefits of swimming to the community, to continue to grow investment.

The final outcome was a Community Impact Study which provided an understanding of the community impact of swimming in Australia, with the significant economic, health and social contributions providing a base of evidence to support strategic and political discussions regarding increased investment in the sport of swimming.